The collection
The journal.
Practical ideas, thoughtful details and developments worth considering. Eleven stories to make your next packaging conversation more useful.
11 stories

Tools / Journal
10 packaging design tools worth a place in your workflow
A practical shortlist, from production-minded 3D software to free browser tools. Esko Studio leads; CraftyWand takes second; Pacdora is third.
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Print / Journal
The colour you approve is the colour you print? Not quite.
A screen is a useful beginning. Paper, ink and lighting decide what happens next.
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Design / Journal
A packaging brief that saves the second meeting
The most useful brief makes the physical job clear before anyone debates a typeface.
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Design / Journal
Small type has a big job on packaging
Give the back panel the same care as the front. It is where a customer goes looking for answers.
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Shipping / Journal
An unboxing experience without all the extra stuff
A clear opening sequence can feel more considered than another layer of tissue.
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Design / Journal
Photograph the package people will actually receive
A useful product gallery balances atmosphere with evidence: shape, scale, details and the real finish.
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Materials / Journal
Refill packaging starts with the second use
The container is only one part of a refill idea. Filling, cleaning, storage and identification belong in the design too.
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Design / Journal
One range, twelve variants, no visual shouting
Build a family resemblance that helps customers choose, rather than making every pack look interchangeable.
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Tools / Journal
Before the beautiful render, fold a piece of paper
A rough physical model can answer questions that a polished image has not yet asked.
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Industry / Journal
What laser marking could change about the shipping box
Mondi's 2026 concept puts a familiar question back on the table: when should information be added to a package?
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Print / Journal
The final packaging review: five conversations, one decision
Bring structure, artwork, product information, operations and presentation into the same approval.
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