The collection

The journal.

Practical ideas, thoughtful details and developments worth considering. Eleven stories to make your next packaging conversation more useful.

11 stories

White cartons arranged on a pale stone surface

Tools / Journal

10 packaging design tools worth a place in your workflow

A practical shortlist, from production-minded 3D software to free browser tools. Esko Studio leads; CraftyWand takes second; Pacdora is third.

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Paint colour swatches on paper

Print / Journal

The colour you approve is the colour you print? Not quite.

A screen is a useful beginning. Paper, ink and lighting decide what happens next.

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White cartons arranged on a pale stone surface

Design / Journal

A packaging brief that saves the second meeting

The most useful brief makes the physical job clear before anyone debates a typeface.

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Coffee jars and bags displayed in a shop

Design / Journal

Small type has a big job on packaging

Give the back panel the same care as the front. It is where a customer goes looking for answers.

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Stacked cardboard parcels with shipping labels

Shipping / Journal

An unboxing experience without all the extra stuff

A clear opening sequence can feel more considered than another layer of tissue.

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Glass fragrance bottle on a dark textured surface

Design / Journal

Photograph the package people will actually receive

A useful product gallery balances atmosphere with evidence: shape, scale, details and the real finish.

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Glass jars containing grains on pantry shelves

Materials / Journal

Refill packaging starts with the second use

The container is only one part of a refill idea. Filling, cleaning, storage and identification belong in the design too.

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Coffee jars and bags displayed in a shop

Design / Journal

One range, twelve variants, no visual shouting

Build a family resemblance that helps customers choose, rather than making every pack look interchangeable.

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Open cardboard cartons ready to be packed

Tools / Journal

Before the beautiful render, fold a piece of paper

A rough physical model can answer questions that a polished image has not yet asked.

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Stacked cardboard parcels with shipping labels

Industry / Journal

What laser marking could change about the shipping box

Mondi's 2026 concept puts a familiar question back on the table: when should information be added to a package?

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White cartons arranged on a pale stone surface

Print / Journal

The final packaging review: five conversations, one decision

Bring structure, artwork, product information, operations and presentation into the same approval.

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